How To Use A Blog As An Educational Tool

While blogging originally had the purpose of easily allowing people to post their personal thoughts online, blogs today are used for a number of different reasons. Now some of the most interesting and useful blogs are used for educational purposes, where the focus is to educate an audience about a specific topic. When using a blog for this purpose however, there are a few additional steps that you must consider before you create your blog and customize it to your website. Most of these steps are rather straightforward, but should still be taken into consideration.

Determine the Target Market for Your Blog

Choosing your target market is a standard step for any online or offline business endeavor you choose to go into. This is especially true for an educational blog, because in addition to determining your target market and the specific niche, you also have to decide what knowledge level your desired target audience has of your subject material. The knowledge level will also have an impact on the content contained in your educational blog.

Are you educating people who have almost no knowledge of your topic, or are you educating people who have a basic knowledge of the subject and are enhancing what they know? Both audiences will require very different kinds of information, even if it is the same subject or niche.

Determine How You Want to Educate Your Users

In order to know how you want to educate your users, you will need to decide what it is your blog is going to accomplish. Will it be to provide a place to post comprehensive details about specific products you offer, a place to post class homework and lessons, or perhaps a way to share answers to the most frequently asked questions you get in your business? Once you have determined the specific type of educational purpose your blog will serve, you will need to set up the blog to allow it to support your specified goals.

Determine the Format for Your Blog

Once you have determined how you want to educate your users, or target market, you will need to determine the format for your blog, or how you will present the information.

If your purpose is to answer frequently asked questions, you should set up your blog to have many categories, which are listed on the side. This will give visitors easy access to your questions. You would also want to have links to the latest FAQ entries in your sidebar. The title of your FAQ entry, should be the question, and body of the blog post should contain your answer. If you have the ability to put a link in your blog entry, you should link to another part of your site that gives even more detailed information about the related question if available.

If your purpose is to provide instruction sheets about specific products and services, you should set up your blog to have enough categories to define the largest grouping of products. The title of your blog should be the product name and the phrase ‘feature set’, or ‘instructions’. The post body should be the instructions or feature set, or it could be a brief description with a link to a downloadable pdf file of the feature set or instructions.

If your blog’s purpose is to post lessons for students who are taking an online course, then you would typically only need categories if you are teaching more than one course through your blog, and in this case, each category would be named after the course. Each specific blog posting would have the title of the lesson being taught, plus the lesson number (I.E. the category would be Computer Science 101, the title would be Lesson 10: Functions and Procedures). The actual post body could be the entire lesson, or a brief description of the lesson and a link to a downloadable pdf file that the student can print out and use, or both (posting lesson in the blog with a link to a downloadable version of the lesson.

Allow Users to Comment on Your Postings

Allowing users to leave comments on your blog will enable them to ask questions about lessons, or other educational content. Using comments is a great way to get feedback that you can use to fill in any missing pieces that you may have overlooked. Comments from your users will also provide additional perspectives to the subject matter, and will allow other blog readers to answer questions if appropriate.

Allow Users to Download Files From Your Blog

If you use your blog for educational purposes, you will probably have additional resources that you will want to make available to your users such as white papers, lessons, product information sheets, or a syllabus. Depending upon the nature of your educational based blog, some of the information you may want to convey is best done as a pdf file instead of a blog entry. Most of the good blogging software today will allow you to upload files to your site that you can make available to your readers/students. This will give you more flexibility in the way you can educate and communicate with your readers.

An educational blog can be a powerful means of communicating with and teaching your audience about the specific information you wish to share. The power of using a blog is that educating your audience can be done in a number of different ways. Once you have the content in your blog, it can be a great resource and tool for your visitors for years to come, and is very easy to maintain and update as new material becomes available. Your next step should be to learn how to incorporate other features into your educational blog that will allow you to earn revenue so your blog can pay for the maintenance costs required to operate it.

A Home Based Business – How to Choose the Right One

When it comes to choosing a home based business one of the best ways to choose the right one is going to be to do very detailed research on each one that you are interested in. It is very important for you to gather enough information to know how long the business has been around and also what is the ratio of people saying positive and negative things about the business. By finding out this specific information you’re going to get a better idea of what kind of business you are getting into.

It is very important for you to do your research because there are going to be many home based businesses that you’re going to encounter on the Internet. Many of them are not going to tell you that because of course they want to get you involved in the business and get your money.

The one thing you have to make sure you have is patience and discipline to stay away from the people that tell you that they can make you a successful person within minutes. There are actually many programs that tell you that success comes overnight and you won’t have to do anything and you can be as lazy as you want to achieve it. I can tell you right now that this is not true because success is not something that happens right away.

Success takes time, hard work and dedication so make sure that you understand this before you decide to get started with one of these businesses that promise you success within minutes. The reason I’m telling you this is because I know that the Internet is full of them and they continue to pop up every now and then. So understanding that you’re going to encounter them is going to keep you away from joining these kinds of things and stay focus on finding the right home based business for you.

Home Based Business – Flipping Domains Remains Profitable

If you are in search of a home based business, and do not like any of the conventional options, take a look at buying and selling domain names. The object with this sort of business mimics the stock market in that your goal is to buy low and sell high. Of course, there are the nay sayers who are of the opinion that the time at which domain flipping was a profitable activity has come and gone. They can keep thinking in such a manner as that means less competition for you.One thing that you have to realize is that thanks to the recession, there will be a wave of valuable domain names coming up for expiration in the near future. This is because when people were laid off, a large faction of these individuals paid top dollar for expensive domain names in hopes of making money overnight. Unfortunately for them, it is not possible to make money overnight on the internet. As a result, many of these inexperienced entrepreneurs have given up on their dreams, and allow their domains to expire. This is when a seasoned veteran of domain retrieval swoops in and gains a valuable domain for next to nothing.Furthermore, the recession has hit individuals who had been actively engaged with a home based business, but were unable to sustain the associated costs. The fact of the matter is that online business is similar to any other business in that it needs time to grow. When the recession became a reality, many home based business owners were no longer able to afford the start up expenses which are associated with a business in its early stages. As a result, they had to abandon their business, along with any associated domain name. While these events are unfortunate, they benefit you as a domain flipper.Of course, there are those who believe that there simply is not any room for the internet to grow, and as a result, domain flipping is an opportunity of the past. I completely disagree with such assertions for one major reason. There are several markets which are lagging way behind we in the Western World when it comes to internet usage. The fact of the matter is that continents such as Asia are prime for a dot (com) boom to proportions which we have yet to witness. This is the new market within which millions will be made.As you probably have gathered, I am a card carrying member of the group who realizes and recognizes that profiting from expired domain names has yet to reach its full potential. My recommendation to anyone still looking for a home based business, is to not summarily dismiss domain name flipping. While there is a lot of work involved, the potential payoff is amazing. Additionally, you must realize that there is a lot of work involved in any home based business regardless.

How to Choose the Best Home Base Business Ideas and Earn Money Fast

Are you thinking of putting up a business but don’t know where? Have you consider home base business but don’t have any idea on what to create and how to start? Home base businesses are effective compared to the traditional brick & mortar operations due to positive things they can offer. If you are in search for home base business ideas that are effective, you need to undertake planning and research.Businesses that can be established at home can be easily searched online. There might be hundreds or even thousands of them, but how do you know they are effective? What most individuals do to achieve success online is they try affiliate programs (aka affiliate marketing). Simply chose a program you are interested in promoting. Signing up is free, once you have acquire ideas on the program to promote and everything is in order for you to start marketing to earn money. The more you promote or market a product, the more you earn money.Aside from affiliating programs, check on other online business opportunities. There are many business opportunities online; the question is what fits you best. Take time to learn your options so that you land on the business opportunity best for you.You can get started right away on the business opportunity that best fits you for a very small amount of money. You can start marketing products, and before you know it you are already earning money that keeps on coming into your business.However, making money online is not as easy as all those sales pitches make them sound. In every business opportunity given, make sure you give it your best shot (meaning take action and be consistent). Make sure that growth is at stake and not the opposite. A lot of business opportunities are shattered due to negligence.Service type businesses are also a good idea for home base business. People are looking for different services which you can take advantage. Most services online are for web designer, graphic designer, writers, data entry jobs, completing surveys and many other service skills. Consider what interest you and do your due diligence.Most people don’t have the time to do the tasks. They resort on paying someone to do it for them. Given a service skill, you can begin to market it online and earn extra income. This is a great idea for you or for a business to get started.There are many home base business ideas accessible but only few are effective and reliable. Be careful and investigate each opportunity. You can investigate the company with the Better Business Bureau or search the internet for feedback and comments.Settle for business ideas that are effective, by doing so you can go and start it up right away. Establish your home base business as soon as possible so that you can start earning money right away.

The Truth About Christian Home Based Business

As a Christian, I used to be under the assumption that God was just going to work things out in my financial life some day. I depended on things like keeping a positive attitude and giving a lot of money to my church, to miraculously bring wealth to my hands. What I didn’t realize was that God had already blessed me with the ability to change my financial life. The problem was not that the enemy was stealing my blessings. The problem was with the way that I viewed home based business as a christian. I was led by faulty doctrine that taught that the only way out of debt was to “sow” your way out. There’s nothing wrong with sowing money into the lives of those who are in need, but there is something wrong with thinking that your business will simply fall into your lap without you first becoming competent in the area of home based business. Just because you are a christian, and you give a lot of money, does not guarantee that you will be successful in home based business. Let me share a lesson that I learned from the bible.In the book of proverbs, the writer instructs the reader to observe the behavior of the ant. The text also makes mention of the word sluggard which means “a lazy person”. If you ever watch the behavior of ants, you will find that the secret to home business success is planted in the lifestyle of these tiny insects. Let’s examine the traits of the ant for a moment.• Diligence: The ant is constantly moving. Not aimlessly, but purposefully. It is rare that you ever find an ant just ‘lounging” around. Ants are always busy. Get busy when it comes to home based business. You will not accomplish financial independence laying on the couch watching television.• Strength: Ants have the ability to carry up to 10 times its own weight, inside its mouth. They never allow the weight of what they are carrying to thwart the mission. Starting a christian home based business is not easy. You, too, will have to carry heavy loads in this business, but don’t allow the heavy things to stop you from reaching your goal of financial independence.• Team work. Ants almost always travel in packs. You will never see ants arguing over who’s going to do this or who’s going to do that. They work efficiently as a team. Every movement is calculated. The pack acts as a unit in order to accomplish the mission at hand. In home based business, you will need a team. The team doesn’t have to be 20 people, it can be just you and one other person. The point is, you will need help. Remember that old saying,” two heads are better than one?” This is particularly true when it comes to home based business. Starting your own home based business will require more minds than just your own.• Procrastination: Ants gather their food in the summertime. They do not wait until the weather gets cold to go out and find food. Ants do TODAY what needs to be done TOMORROW. Ants understand that food is in abundance when the weather is warm. Don’t assume that ants cannot tell that people do not picnic in the winter. It is for this very reason that ants invade our picnic spaces in the spring and summer: they are preparing for the winter. When it comes to home based business, don’t procrastinate. If something needs to be done, do it. If there are tools that you need, get them. Don’t sit around waiting for the perfect time because that time will never show. Being an entrepreneur means that you understand risk. Home based business is about risk, and if you are procrastinating because you are afraid of taking risk, you will not succeed at home based business.• Sacrifice: It always amazes me when I see a colony of ants approach a stream. In order to cross the water, the ants form a bridge, using their own bodies. They latch onto one another’s legs with their powerful jaws until the bridge is formed. The remaining ants are then able to cross the stream by walking on the backs of those ants who ultimately sacrificed their own lives in order for the colony to make it across. Our savior and Lord paid the ultimate price by laying down his life for us, so that we might “make it over”through HIS sacrifice. Are you willing to sacrifice what is precious to you so that others might have the opportunity to make it in life? The reason why I work so hard in my business is not for me only. My desire is that my great grand children will be able to have advantages that would not be possible without the financial, spiritual, and ethical foundation, that only comes by way of owning and operating my own business.I hope that you, as a christian, have a little more understanding of what it will take to be successful at running a christian based business from home. My prayer is that you find a business that you can be proud of, that has integrity, and realizes that without Christ, we are all lost…but with him…we can do all things. That is what Vollara and Creating Wealth From Home is all about. Feel free to call my office or visit my website for some free information on how you can get started today.

Top 8 Home Based Business Opportunities For Women

As a woman there are more reasons for you than most men to start your own home-based business. A combination of corporate prejudice and the demands of raising a family are all key factors in most women’s decision to call it a day in the corporate rat race and try their entrepreneurial hand at working from home.And because women are that bit more creative than guys you’ll find that you’re also far more suited to a wider variety of home based businesses than most men.So what we’re going to take a look at here is a mix of both traditional home-based jobs and also the best home based businesses for women. At least that way you’re getting a balanced look at all the options that are available to you and will also help if you’re a tiny bit technophobic! And ideally at the end you’ll have made a choice from our selection of the best home based businesses for women.1. Life CoachingWith such low overheads the option of Life Coaching is a great choice for women who are drawn to helping others improve their lives. There are many accredited coaching courses available and most are online distance learning courses with only limited face time required. The challenge, like most businesses is to find regular clients to keep the practice going strong which is why most coaches soon realise that marketing is a huge aspect to running a successful practice.2. Home BakingOK this might sound a little bit 1950s for your “taste”, but there’s a huge demand for home-baked cookies, cakes and muffins and I personally know women who have built a full-time business from just baking muffins from home. The reality is home baked cookies always; always taste better than the store bought ones. If you’re ever-so-handy in the kitchen then this is one might be worth considering.3. Dog Walking or Dog SittingAgain because most people are either busy going to or coming from work dogs aren’t getting walked nearly as often as they should be. And you have dog owners who hate the idea of their pooches being stuck at home on their own all day. A dog sitter can charge $80 or more to make house visits to a client’s dog or if you’re dog sitting at home around $25 per day is about average. You get 4 dogs per day that’s $500 per week – that’s better than no cash right?4. Adult Novelty Toy PartiesOk, before you get all hot and flustered, or perhaps a little offended it’s worth mentioning this option because there is a booming trade in house parties where adult novelty toys and costumes are sold. The idea here is that you create a party atmosphere by playing harmless games to set the stage for selling more risqué items later on. I won’t go into any more detail here – but I’m sure you get the idea.5. CafePressNow here’s one that most people have never considered. Have you got some cute or funny pet pictures that your friends love? Or how about some holiday snaps that people admire? Or are you just a natural for coming up with funny phrases? In that case you can take your skills and create a free CaféPress store and upload your digital images or funny catch phrases and have them printed onto t-shirts, mugs, beer coasters etc. that are then drop shipped to customers who like your designs and you get paid a share of the sale price!6. Etsy.comAre you an arty crafty type of person? Can you draw, sculpt, paint, stitch, sew, crochet, dye or make knitted goods or handmade jewelry? If you’re even remotely artistic then Etsy.com is the perfect place to sell your wares. Think of them like the EBay of arts and crafts and there are plenty of stay-at-home moms who are making a full time living from selling their arts and craft goods on Etsy.com7. MLMThe multi-level marketing model has been around a long time and there are many companies to choose from that sell every product you can think of. It really comes down to choosing a company that has great integrity, loads of support and training and leadership that can help you and mentor you as you grow your business. People don’t buy product, they buy people so don’t fall for the line ‘our products are the best and sell them selves’ line. This is simply not true. When considering an MLM company look past the products and look for the quality and longevity of people involved in the opportunity and make your mind up from there.8. Affiliate MarketingAnd last, but by no means least, we have affiliate marketing. This is often referred to as the ideal business model for women if you want to start your own home based internet business and work from home because of the limitless earning potential and the fact that once the business is set up it can be set to autopilot after several months of work. Unlike mlm most affiliate marketing products are all sold online so you don’t need to stock product or have an inventory at all. This makes for a very ‘light’ business and extremely portable and can be highly profitable.If you’re not familiar with affiliate marketing it’s a business opportunity where you sell goods for other companies through your blog or website and earn a commission for doing that. You never have to handle any goods or customer support calls so it’s proven to be very popular with thousands of women and who are having incredible success online while working from home or anywhere with just a phone and a laptop.So it’s time for you to grab a cup of tea or coffee and a pen and paper and plan out how to start your own home-based business selling a product or service that you’re passionate about – we’ve given you some of the best home-based business opportunities for women you’ll find.

The Advantages of Obtaining Small Business Start Up Loans

Setting a business is a Herculean task. Small businesses have to bear huge expenses. They have to build the infrastructure, recruit the employees and manage other business activities. However, these businesses do not get always get financial assistance from the popular banks. A popular bank is the first organization that the businesses approach for monetary support. However the loans are often rejected by several banks or other financial organizations. Only few businesses fulfill the pre-requisites for procuring these loans and become successful to obtain them at the right time.The last resort for the small businesses is to procure a loan from the Small Business Administration (SBA). This US agency, has introduced small business start up loans to help the businesses who are unable to get loans from banks. They have the noble mission to allow the start-up businesses get established. In this way, they aim to contribute to the economic advancement of the nation. Here are a few benefits of procuring these loans for your business.Act as guarantors The Small Business Administration does not provide these loans to the businesses directly. They act as guarantors for numerous banks and other lenders who follow the guidelines of SBA to offer the loans to small businesses. It monitors as well as regulates the functioning of these private lenders through which they offer loans to the businesses.Fulfill basic criteriaIn order to qualify for a loan, a start up business has to meet certain criteria. Size requirement, financial standing and other factors are considered. Such loan is not offered to a business if it has access to other financial sources.Easy repayment The banks and other lending organizations follow strict guidelines about debt repayment. If you fail to repay the loan within the scheduled time, then you may have to face severe penalties. Unlike conventional loans, SBA follows longer repayment guidelines for the benefits of the start-up businesses. Prolonged repayment time means steady flow of cash in your hand. Debt repayment is less problematic.Get loans fastAnother benefit of small business start up loans is that the businesses can procure them quickly. Once you apply for the loan, you can acquire it within a short period of time. The quick processing makes the loan beneficial option for the owners who are fully dependent on these loans for running their business successfully.Procure loans with poor credit history You can obtain these loans even if you have bad credit histories such as insolvency, arrears, bankruptcy and others. Banks reject loan applications of the businesses that have poor credit history and other financial discrepancies. By getting these SBA loans, you have the opportunity to change as well as improve the credit records.Get Loans without a mortgage Do you have any property that can be used for mortgage purpose? Even if you do not possess such property, you will not find difficult to get a loan. The SBA acts as a guarantor that helps you to obtain loan for start-up business. It is helpful for the owners who do not have adequate capital and properties.

Five Questions You Have to Ask Your Acupuncturist!

Acupuncture works! But your experience with acupuncture will depend largely on the acupuncture provider that you choose.

You want to find an acupuncturist that best suits your needs. If you like and trust your practitioner, your encounter with acupuncture will be more positive.

You will also want to know about the acupuncturists training and experience and what to expect from the acupuncture treatment. The clearer you are about who it is that is treating you and exactly what the treatment entails, the more you will be able to relax during the acupuncture session and benefit from this ancient form of health care.

Determine your goals

Do you have a specific injury or complaint or do you want to try acupuncture to balance body, mind and spirit? Are you looking for a primary health care practitioner, or someone to work in conjunction with your current physician?

Here are some questions that you should ask when choosing an acupuncturist.

Where was he or she trained to practice Oriental Medicine?
How long was the training?
How long has he or she been in practice as an acupuncturist?
What experience does he or she have in treating your specific ailment?
Is he or she licensed?
What Qualifications to look for when Choosing an Acupuncturist

Today acupuncture is an acknowledged and respected field of medicine. In most States, provinces and countries formal training and certification is required in order to practice.

The United States has set rigorous training standards for acupuncturists. Most states require a 3-5 year Masters degree in Oriental Medicine from an accredited acupuncture school and issue a written and practical state board exam before an acupuncturist can become licensed.

In the states that do not require licensing, choose an acupuncturist certified by the National Commission for the Certification of Acupuncturists. Its members have a degree in Oriental Medicine from an accredited school-or have worked as an apprentice acupuncturist for at least four years – and have passed both a written and practical exam. Acupuncturists who have passed this exam are entitled to add Dipl. Ac. (Diplomate of Acupuncture) or Dipl. O.M.. (Diplomate of Oriental Medicine) after their name.

Acupuncture requirements for Western doctors are generally more lenient than for non-MD’s. Choose a physician who also a licensed acupuncturist (L.Ac.). If there are none near you be sure that the M.D. or D.O. is a member of the American Academy of Medical Acupuncture; it requires a minimum of 200 hours of training for membership.

Veterinary acupuncture is considered a surgical procedure that, legally, may ONLY be performed by a licensed doctor of veterinary medicine.

Ask About Treatment Styles

Acupuncture and Herbology encompass several distinctive styles. Korean acupuncture, for example, primarily uses points on the hand, while Japanese acupuncture calls for fewer and finer needles inserted at shallower depths.

There is no evidence that one particular style is more effective than another, but you should know what you are getting into.

Discuss Length of Treatment

Decide in advance what your expectations are and discuss them with your acupuncturist. A chronic illness may need several months of acupuncture treatment to have a noticeable effect. If you are not happy with your progress, think about changing acupuncturists or check with your western doctor for advice about other options.

Four Reasons Why Small Business Fail To Plan and Why They Need To Think Again

It is so widely acknowledged that a robust business plan is one of the key ingredients in small business success, it seems remarkable that anyone serious about their business could considerable it optional. For example, Business Link say, “It is essential to have a realistic, working business plan when you’re starting up a business”. A recent survey showed that small businesses were twice as likely to be successful with a written business plan as compared with those without one. The Times in their annual round up of 100 up and coming UK businesses suggest that “poor business planning” is a key reason for failure. Indeed, it’s almost impossible to find an authority that would advocate the opposite idea, a clear signal that this idea is accepted wisdom. Despite this, a recent survey shows that two thirds of small business owners run their businesses on gut instinct alone.

I had a very interesting discussion about this a couple of days ago with a good friend of mine who has run several successful small businesses in which he posited the idea of a “planning gene”. He felt that the only possible explanation for the lack of proper planning in small business was genetic.

According to his theory, the majority of people are born without the “planning gene” and this explains why so many people don’t have any written business plan, despite the overwhelming evidence of a high correlation between a robust and vigorously implemented business plan and business success. The majority of us are simply not biologically and genetically wired to plan.

This is certainly one explanation, although I have to say I have a few reservations as to the validity of his theory. I talk with small business owners about planning every day. I’m part of a small business myself. I’ve owned several small businesses over the last ten years each with varying degrees of success. In all those conversations and all that experience, this was the first (semi) serious discussion I’d had about the planning gene.

If I was to aggregate the results of the conversations I have had with actual and prospective customers on this topic, four distinctive strands emerge explaining why small business owners fail to plan. Whilst I have heard a few other explanations for the lack of effective small business planning, I am treating these as outliers and focusing on the most significant.

I’m Too Busy To Plan – More often than not, the small business owners we talk to tell us that proper planning is a luxury that only big business can afford. For them, business planning, if done at all, was a one-time event that produced a document for a bank manager or investor which is now gathering dust in the furthest recesses of some rarely opened filing cabinet. There just aren’t enough hours in the day and if forced to choose, they would do the real, physical work and leave the mental work undone, which seems to be the poor relation at best, if it is even dignified with the status of work at all.

Traditional Planning Doesn’t Work – The “I’m too busy to plan” excuse is often supplemented with this one. I’ve heard the stories of the most legendary construction overrun of all time, The Sydney Opera House, originally estimated to be completed in 1963 for $7 million, and finally completed in 1973 for $102 million, more times than I can remember. Sometimes, this idea is backed up with some actual research, such as the fascinating study by several eminent psychologists of what has been called the “planning fallacy”. It seems that some small business owners genuinely believe that mental work and planning is a bit of a con with no traction on physical reality.

My Business Is Doing Fine Without Detailed Planning – A minority of small business owners we speak to are in the privileged position of being able to say they’ve done pretty well without a plan. Why should they invest time and resources into something they don’t appear to have missed?

Planning Is Futile In A Chaotic World – Every once in a while, we hear how deluded we are to believe that the world can be shaped by our hopes and actions. This philosophical objection to planning is perhaps my favourite. It takes ammunition from a serious debate about the fundamental nature of the universe and uses it to defend what almost always is either uncertainty about how to plan effectively or simple pessimism. This is different from the idea that planning doesn’t work as these business owners have never even tried to form a coherent plan, but have just decided to do the best they can and hope that they get lucky as they are knocked hither and thither like a steel ball in the pinball machine of life.

As with all of the most dangerous excuses, there is a kernel of truth in each of these ideas and I sympathise with those who have allowed themselves to be seduced into either abandoning or failing to adopt the habit of business planning. Most small business owners feel the same dread in relation to business planning as they do to visits to the dentist, so it’s unsurprising that so many simply don’t bother. However, by turning their backs completely on planning, they are in danger of throwing the baby out with the bathwater. Taking each idea outlined above in turn, I’ll attempt to show why business planning is critical, not just despite that reason but precisely because of that reason.

I’m Too Busy Not To Plan – Time is the scarcest resource we have and it is natural that we would want to spend it doing those things that we believe will have the greatest impact. Of course, we want to spend most of our time producing, but we should also invest at least some time into developing our productive capacity. As Stephen Covey pointed out in his seminal work, “The Seven Habits of Highly Effective People”, we should never be too busy sawing to sharpen a blunted saw. Planning is one of the highest leverage activities we can engage in, as when done effectively it enhances the productive capacity of small businesses, enabling them to do more with less. Nothing could be a bigger waste of precious time than to find out too late that we have been using blunt tools in pursuit of our business goals.

If we as small business owners weren’t so busy and time wasn’t so scarce, then we wouldn’t have to make choices about what we did with our time and resources. We could simply pursue every opportunity which presented itself. However, for the busy entrepreneur, the decision to do one thing always has the opportunity cost of not being able to do something else. How can we be certain that our business is going where we want it to go without pausing regularly, scanning the horizon and making sure not only that we are on track but also making sure that we still want to get to where we are heading? I believe more time is wasted in the single-minded pursuit of opportunities that are not right than is wasted by over thinking the opportunity of a lifetime.

In short, small business owners are extremely busy and their time is precious. So much so that to waste it doing the wrong things with the wrong tools would be tragic. Small business owners that cannot afford the luxury of making expensive mistakes simply must regularly sharpen the saw through continuous business planning.

Traditional Planning Doesn’t Work, So We Need a New Approach That Does – There are some fairly large question marks over the effectiveness of traditional business planning techniques. In an age where business models are becoming obsolete in months rather than years, a business plan projecting five years into the future cannot be viewed as gospel. Nobody has a crystal ball and if they did, they probably wouldn’t be writing business plans but using their remarkable predictive powers to some more profitable end.

Dwight D Eisenhower said “plans are useless, but planning is essential”. Whilst producing a document called a business plan is far from useless, the real value lies in the process by which the plan is created in the first place. If this process can be kept alive in a business then the dangers associated with traditional planning can be minimised or avoided all together. In an environment of continuous business planning, small businesses can be flexible and adaptive to the inevitable changes and challenges they will face. Rather than quickly becoming obsolete, their plan will simply evolve with the changing circumstances.

Accepting that the plan is a living thing that will evolve necessitates a change of approach to business planning. An effective business plan is the response to the repeated asking of the questions what, why, how, who and how much. It is not a 20 – 30 page form to fill in for the benefit of a bank manager or some venture capitalist, who will probably never fully read it. A business plan should help you, not hinder you, in doing business. If traditional business planning doesn’t work for you, it’s time to embrace the new paradigm of continuous business planning.

My Business Could Do Even Better With Effective Planning – If you are one of the lucky few whose business has thrived despite an absence of traditional business planning, then I say a sincere well done. I hope that you can say the same thing in five years time.

Business life expectancy in Britain and across Europe and indeed the world are in rapid decline. A study done at the end of the eighties and then again as we marched into the new Millennium showed that life expectancy had more than halved for British businesses in those ten years, from an average of 9.7 years to 4.1 years. Just because a company once enjoyed market leadership does not mean that its future is assured. Many high street institutions have fallen victim to the recent recession. Five years ago it was inconceivable that UK retail institutions like Clinton Cards, Game, Borders, Barratts, T J Hughes, Habitat, Focus DIY, Oddbins, Ethel Austin, Principles, Allied Carpets, Woolworths, MFI and Zavvi/Virgin Megastore would all be either out of business or teetering on the brink of oblivion in 2012. Yet that is exactly what has transpired.

Any business from the smallest to the greatest is not impervious to the winds of change. A new competitor, a technological breakthrough, new laws or simply changes in fashion and consumer preference can all re-write the future of a company regardless of how bright that future once seemed. It is precisely because these risks exist that business planning is critical. To survive in business is extremely hard, but failing to effectively plan for the future or adapt to current realities surely makes it impossible and failure inevitable.

Of course, it is not necessarily the absence of plans that did for these companies but the quality of their plans and most especially the quality of their implementation. Even a poor plan vigorously executed is preferable to the finest planning and research left to rot in a drawer. Continuous business planning is effective business planning because it emphasizes implementation and regular reviews of real results as part of what should be a continual process of improving company performance rather than simply attempting to predict the future and wringing our hands when our prophecy fails to come true. We believe, like Peter Drucker, that the best way to predict the future is to create it.

Planning Is Essential In A Chaotic World – We sometimes feel small and insignificant as we try against all odds to translate our dreams into business reality. It’s easy to feel all at sea when we consider some of the challenges we face. However, whilst it is true that we cannot control the direction of the wind, we can adjust our sails and change the direction of the rudder. Difficult and challenging circumstances may come in our lives, but we can control the outcome of these circumstances by choosing which path to take.

The truth is that we are fundamentally achievement orientated as human beings. When this is taken away, we lose much of the energy and motivation that propels us forward. There have been numerous studies carried out on life expectancy rates after retirement, which show that when clearly defined goals and daily action moving in the direction of those goals are removed from our lives, the result is literally fatal. The individuals studied who failed to replace their career goals with a new focus for their retirement simply shriveled up and died. The implications for small business owners are clear. Those business owners with clear goals who take action daily that propels them in the direction of their goals are far more likely to thrive and survive than those who take any old goal that comes along or move from day to day with no defined objective other than survival.

It seems to me that precisely because life is so chaotic and challenging that effective planning is essential. Without continuous business planning, our businesses and the small business owners that work in them may find that bit by bit they are atrophying and on their way to becoming another business failure statistic.

There undoubtedly exists an antipathy for business planning felt by many small business owners. Clearly, this cannot be fully explained by the lack of a “planning gene”, but it equally cannot be fully justified by the reasons most commonly put forward by small business owners to not engage in the business planning process. These reasons must be critically re-evaluated and a commitment made to a continual and never ending process of improving the condition of their small businesses. Without such a commitment, the future for small businesses in the UK is uncertain.

The Finer Points of Internet Auctions

WHAT IS A PENNY AUCTION?

Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.

HOW PENNY AUCTIONS WORK!

The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.

HOW TO WIN!

Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.

HOW TO AVOID SCAM SITES!

Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.

CONCLUSION!

New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.


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